By Johnny Diaz Globe Staff / May 17, 2009
SOMERVILLE – Walk inside the offices of Wisdom Publications in Davis Square and the Dalai Lama’s smiling face greets you in every room. The Tibetan Buddhist leader’s image adorns book covers, photographs, and posters inside this nonprofit, which is literally a publishing house: The offices are in a two-story 1920 mansard-roof Victorian house.
Welcome to the Dalai Lama’s primary publisher in Boston and one of the largest English-language Buddhist-dedicated literary companies in the world, selling 200,000 books a year from a catalog of 300 titles in 34 languages. The Dalai Lama’s books are regular top 10 best-sellers in the company’s collection: In all, Wisdom has published 14 books with the Dalai Lama, who is believed to be a manifestation of the Buddha of compassion and a reincarnation of 13 previous Dalai Lamas.
“He is our biggest celebrity author,” said Tim McNeill, Wisdom’s publisher and chief executive who this month released the Dalai Lama’s newest book, “The Middle Way; Faith Grounded in Reason,” which was hand-delivered to the spiritual leader during his recent speaking engagement at Gillette Stadium in Foxborough.